India is a land with burgeoning population. The last decade has seen a 17% increase in population, but its farm output has gone done drastically. Despite food shortages, the land allocated for agriculture has reduced drastically. The additional food grain production has to come by increasing the productivity of land under cultivation. Adoption of modern agricultural practices is the only way for increasing agricultural productivity. This calls for application of inputs like chemical fertilisers, high yielding seeds and pesticides besides use of mechanical equipments like seed-cum-fertiliser drills, sprayers, pump sets etc.
In this background, the big plus is that most Indians have greater buying power – Their awareness on wellness and the need to have nourishing and nutritious food is much higher. They are willing to spend money on pulses, milk and meat that promises a wholesome diet. And the market is unable to keep pace with this demand. At KICL we understand our markets. All our initiatives are tuned towards sustainable agriculture that supports:
- The Large scale agriculturist
- The Small holder and
- The Urban agri programs
Our small holder focus scores points at many levels viz., increase in food availability, reduction in poverty, inclusive growth, new markets for the small holder and higher food prices for the farmer. Our urban marketing initiative hopes to set the frame work in a market that still needs plenty of scaffolding. But, when it does, then there will be greater food production, improved livelihood opportunities for urbanites and the enhanced environmental quality of cities. The KICL vision and policy implementation will eventually make a profound transformation possible, where agriculture through higher productivity will provide food, labor and savings that foster rural development, robust urbanization and industrialization.